Jumei Reports Unaudited First Half 2016 Financial Results

BEIJING, Dec. 23, 2016 (GLOBE NEWSWIRE) -- Jumei International Holding Limited (NYSE:JMEI) ("Jumei" or the "Company"), China's leading online retailer of beauty products, today reported its unaudited financial results for the six months ended June 30, 2016.

First Half 2016 Highlights

• Net revenues increased by 1.7% year-over-year to RMB3.5 billion (US ^[1] $523.8 million), driven primarily by a 2.1% year-over-year increase in the number of active customers ^[3] and a 15.2% year-over-year increase in total orders ^[4]. The increase is off set by the strengthened sales promotion activities.
• Total net GMV ^[2] decreased by 7.6% year-over-year to RMB4.0 billion (US$598.8 million), due primarily to a decrease in sales from marketplace services.
• Gross profit as a percentage of net revenues decreased to 27.9% from 30.6% in the same period of 2015. The decrease was primarily due to an increase in the size and reach of promotional campaigns. Gross profit as a percentage of total net GMV increased slightly to 24.4% from 24.3% in the same period of 2015.
• Net income attributable to Jumei's ordinary shareholders was RMB141.2 million (US$21.3 million), compared with net income attributable to Jumei's ordinary shareholders of RMB201.2 million in the same period of 2015. Net margin attributable to Jumei's ordinary shareholders was 4.1%, compared with 5.9% in the same period of 2015.
• Non-GAAP net income attributable to Jumei's ordinary shareholders ^[5] was RMB163.6 million (US$24.6 million), compared with non-GAAP net income attributable to Jumei's ordinary shareholders ^[6] of RMB228.4 million in the same period of 2015. Non-GAAP net margin attributable to Jumei's ordinary shareholders ^[6] was 4.7%, compared with 6.7% in the same period of 2015.

[1]	The U.S. dollar (USD) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the reader. The conversion of Renminbi (RMB) into USD in this press release is based on Federal Reserve exchange rate as of June 30, 2016, which was RMB6.6459 to USD1.00. The percentages stated in this press release are calculated based on the RMB amounts;
[2]	"Net GMV" means the sum of (i) net revenues generated from merchandise sales, and (ii) net revenues generated from marketplace services plus corresponding payables to third-party merchants;
[3]	"Active customer" means a customer that made at least one purchase during a specified period;
[4]	"Total orders" means the total number of orders placed during a period, excluding rejected or returned orders;
[5]	"Non-GAAP net loss attributable to Jumei's ordinary shareholders" is a non-GAAP financial measure defined as net loss attributable to Jumei's ordinary shareholders excluding share-based compensation expenses;
[6]	"Non-GAAP net income attributable to Jumei's ordinary shareholders" is a non-GAAP financial measure defined as net income attributable to Jumei's ordinary shareholders excluding share-based compensation expenses. "Non-GAAP net margin attributable to Jumei's ordinary shareholders" is a non-GAAP financial measure defined as Non-GAAP net income or loss attributable to Jumei's ordinary shareholders as a percentage of total net revenues. See "Use of Non-GAAP Financial Measures" and "Unaudited Reconciliation of GAAP and Non-GAAP Results".

Unaudited First Half 2016 Financial Results

Total net revenues were RMB3.5 billion (US$523.8 million), an increase of 1.7% from RMB3.4 billion during the same period last year. The increase was primarily attributable to increases in the number of active customers and total orders. The number of total orders increased by 15.2% to approximately 35.7 million from 31.0 million in the same period of 2015, primarily a result of an increase in order volumes generated by Jumei Global. The number of active customers increased by 2.1% to approximately 9.8 million from approximately 9.6 million in the same period of 2015.

Gross profit was RMB971.4 million (US$146.2 million), compared with RMB1.0 billion in the first half year of 2015. Gross profit as a percentage of net revenues decreased to 27.9% from 30.6% in the same period of 2015. The decrease was primarily due an increase in the size and reach of promotional campaigns. Gross profit as a percentage of net GMV increased slightly to 24.4% from 24.3% in the same period of 2015. Gross profit from merchandise sales as a percentage of net GMV of merchandise sales decreased to 28.4% from 31.7% in the same period of 2015.

Total operating expenses were RMB852.2 million (US$128.2 million), a decrease of 2.7% from RMB876.2 million in the first half year of 2015. Operating expenses as a percentage of total net GMV increased to 21.4% from 20.3% in the same period of 2015.

• Fulfillment expenses were RMB439.8 million (US$66.2 million), an increase of 8.7% from RMB404.6 million in the same period of 2015. The increase was primarily due to an increase in the number of orders. Fulfillment expenses as a percentage of total net GMV increased to 11.1% from 9.4% in the same period of 2015.
• Marketing expenses were RMB220.5 million (US$33.2 million), a decrease of 31.5% from RMB321.8 million in the same period of 2015. The decrease was primarily due to an increase in use of live streaming promotional videos and a decrease in traditional advertising. Marketing expenses as a percentage of total net GMV was 5.5%, compared with 7.5% in the same period of 2015.
• Technology and content expenses were RMB95.1 million (US$14.3 million), an increase of 15.4% from RMB82.4 million in the same period of 2015. Technology and content expenses as a percentage of total net GMV increased to 2.4% from 1.9% in the same period of 2015. The increase was mainly due to additional server rental and bandwidth fees as well as costs associated with retaining talent.
• General and administrative expenses were RMB96.9 million (US$14.6 million), an increase of 43.8% from RMB67.4 million in the same period of 2015. General and administrative expenses as a percentage of total net GMV increased to 2.4% from 1.6% in the same period of 2015. The increase was attributed to an increase in general and administrative staff headcount to support business expansion and professional consulting fees.

Income from operations was RMB119.2 million (US$17.9 million), compared with income from operations of RMB172.2 million in the same period of 2015.

Non-GAAP income from operations, which excludes RMB22.4 million (US$3.4 million) in share-based compensation expenses, was RMB141.6 million (US$21.3 million), compared with non-GAAP income from operations of RMB199.3 million in the same period of 2015.

Net income attributable to Jumei's ordinary shareholders was RMB141.2 million (US$21.3 million), compared with net income attributable to Jumei's ordinary shareholders of RMB201.2 million in the same period of 2015. Net margin attributable to Jumei's ordinary shareholders decreased to 4.1% from 5.9% in the same period of 2015. Net income per basic and diluted ADS were RMB0.95 (US$0.14) and RMB0.94 (US$0.14), respectively, compared with net income per basic and diluted ADS RMB1.38 and RMB1.34, respectively, for the same period of 2015.

Non-GAAP net income attributable to Jumei's ordinary shareholders, which excludes share-based compensation expenses, was RMB163.6 million (US$24.6 million), compared with non-GAAP net income attributable to Jumei's ordinary shareholders RMB228.4 million in the same period of 2015. Non-GAAP net margin attributable to Jumei's ordinary shareholders decreased to 4.7% from 6.7% in the same period of 2015. Non-GAAP net income per basic and diluted ADS were RMB1.10 (US$0.16) and RMB1.09 (US$0.16), respectively, compared with non-GAAP net income per basic and diluted ADS of RMB1.57 and RMB1.52, respectively, in the same period of 2015.

Balance Sheet

As of June 30, 2016, the Company had cash and cash equivalents of RMB2.8 billion (US$414.9 million), and short-term investments of RMB190.0 million (US$28.6 million).

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Jumei uses non-GAAP income from operations, non-GAAP net income attributable to Jumei's ordinary shareholders, non-GAAP net margin attributable to Jumei's ordinary shareholders and non-GAAP net income per ADS attributable to Jumei's ordinary shareholders, by excluding share-based compensation expenses from operating profit and net income attributable to the Company's shareholders, respectively. The Company believes these non-GAAP financial measures are important to help investors understand Jumei's operating and financial performance, compare business trends among different reporting periods on a consistent basis and assess Jumei's core operating results, as they exclude certain expenses that are not expected to result in cash payments. The use of the above non-GAAP financial measures has certain limitations. Share-based compensation expenses have been and will continue to be incurred in the future and are not reflected in the presentation of the non-GAAP financial measures, but should be considered in the overall evaluation of Jumei's results. The Company compensates for these limitations by providing the relevant disclosure of its share-based compensation expenses in the reconciliations to the most directly comparable GAAP financial measures, which should be considered when evaluating Jumei's performance. These non-GAAP financial measures should be considered in addition to financial measures prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, financial measures prepared in accordance with GAAP. Reconciliation of each of these non-GAAP financial measures to the most directly comparable GAAP financial measure is set forth at the end of this release.

About Jumei International Holding Limited
Jumei (NYSE:JMEI) is China's leading online retailer of beauty products. Jumei's internet platform is a trusted destination for consumers to discover and purchase branded beauty products, baby, children and maternity products, light luxury products, health supplements and other products through the Company's jumei.com and jumeiglobal.com websites and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales. More information about Jumei can be found at http://ir.jumei.com.

Safe Harbor Statement

Any forward-looking statements contained in this announcement are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Jumei may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Jumei's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. Further information regarding such risks and uncertainties is included in Jumei's filings with the SEC, including its annual report on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Jumei does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Jumei International Holding Limited
Mr. Sterling Song
Investor Relations Director
Phone: +86-10-5676-6983
Email: kans@jumei.com

Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com

In United States
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@christensenir.com

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(RMB in thousands, except share data and per share data)
		December 31, 2015			June 30, 2016		June 30, 2016
		RMB			RMB		US$
ASSETS
Current assets:
Cash and cash equivalents		2,564,287			2,757,219		414,875
Short-term investment		363,000			190,000		28,589
Loan receivables, net		552,745			374,723		56,384
Accounts receivable, net		76,937			26,681		4,015
Inventories		965,510			753,769		113,419
Advances to suppliers		91,526			47,260		7,111
Prepayments and other current assets		127,930			149,137		22,440
Total current assets		4,741,935			4,298,789		646,833
Non-current assets:
Long-term investment		32,468			109,392		16,460
Investment security		135,952			153,153		23,045
Property, equipment and software, net		56,045			42,829		6,444
Construction in process		-			427		64
Land use right		-			83,368		12,544
Goodwill		15,291			15,291		2,301
Deferred tax assets		3,880			3,893		586
Other non-current assets		6,102			12,658		1,905
Total non-current assets		249,738			421,011		63,349
Total assets		4,991,673			4,719,800		710,182
Current liabilities
Accounts payable		1,030,200			629,801		94,765
Advances from customers		104,577			72,125		10,853
Short-term loans		1,688			-		-
Tax payable		101,696			97,608		14,687
Accrued expenses and other current liabilities		102,242			98,553		14,829
Total current liabilities		1,340,403			898,087		135,134
Non-current liabilities
Long-term loans		3,470			-		-
Other non-current liabilities		3,788			3,008		453
Total non-current liabilities		7,258			3,008		453
Total liabilities		1,347,661			901,095		135,587
Shareholders' equity:
Ordinary shares		239			244		37
Additional paid-in capital		2,885,358			2,908,172		437,589
Statutory reserves		17,560			17,560		2,642
Treasury stock		(890	)		-		-
Retained earnings		659,947			801,190		120,554
Accumulated other comprehensive income		68,176			91,539		13,773
Jumei's shareholders' equity		3,630,390			3,818,705		574,595
Noncontrolling interests		13,622			-		-
Total shareholders' equity		3,644,012			3,818,705		574,595
Total liabilities and shareholders' equity		4,991,673			4,719,800		710,182

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(RMB in thousands, except share data and per share data)
		For the six months ended
		June 30,			June 30,			June 30,
		2015			2016			2016
		RMB			RMB			US$
Net revenues:
Merchandise sales		3,304,853			3,424,130			515,224
Marketplace services		118,691			57,094			8,591
Total net revenues		3,423,544			3,481,224			523,815
Cost of revenues		(2,375,179	)		(2,509,801	)		(377,647	)
Gross profit		1,048,365			971,423			146,168
Operating expenses:
Fulfillment expenses		(404,571	)		(439,758	)		(66,170	)
Marketing expenses		(321,801	)		(220,475	)		(33,175	)
Technology and content expenses		(82,436	)		(95,137	)		(14,315	)
General and administrative expenses		(67,357	)		(96,859	)		(14,574	)
Total operating expenses		(876,165	)		(852,229	)		(128,234	)
Income from operations		172,200			119,194			17,934
Other income:
Interest income		66,819			50,480			7,596
Others, net		19,575			16,827			2,532
Income before tax		258,594			186,501			28,062
Income tax expenses		(49,133	)		(37,300	)		(5,612	)
Net income		209,461			149,201			22,450
Net income attributable to noncontrolling interests		(8,246	)		(7,958	)		(1,197	)
Net income attributable to Jumei International Holding Limited		201,215			141,243			21,253
Net income attributable to Jumei's ordinary shareholders		201,215			141,243			21,253
Net income		209,461			149,201			22,450
Fair value change – investment security, net of tax		-			14,102			2,122
Foreign currency translation adjustment, net of nil tax		(6,706	)		9,903			11,748
Total comprehensive income		202,755			173,206			36,320
Comprehensive loss attributable to noncontrolling interests		(8,054	)		(8,600	)		(1,294	)
Comprehensive income attributable to Jumei International Holding Limited		194,701			164,606			35,026
Net income per share attributable to Jumei's ordinary shareholders
- Basic		1.38			0.95			0.14
- Diluted		1.34			0.94			0.14
Net income per ADS attributable to Jumei's ordinary shareholders (1 ordinary share equals to 1 ADS)
- Basic		1.38			0.95			0.14
- Diluted		1.34			0.94			0.14
Weighted average shares outstanding used in computing net income per share attributable to Jumei's ordinary shareholders
- Basic		145,338,313			149,340,266			149,340,266
- Diluted		150,190,845			149,951,312			149,951,312
		For the six months ended
		June 30,			June 30,			June 30,
		2015			2016			2016
		RMB			RMB			US$
Share-based compensation expenses included are follows:
Fulfillment expenses		3,204			3,710			558
Marketing expenses		9,433			5,604			843
Technology and content expenses		4,972			2,373			357
General and administrative expenses		9,533			10,707			1,611
Total		27,142			22,394			3,369

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED RECONCILIATION OF GAAP AND NON-GAAP RESULTS
(RMB in thousands, except share data and per share data)
		For the six months ended
		June 30,		June 30,		June 30,
		2015		2016		2016
		RMB		RMB		US$
Income from operations		172,200		119,194		17,934
Share-based compensation expenses1		27,142		22,394		3,369
Non-GAAP income from operations		199,342		141,588		21,303
Net income attributable to Jumei's ordinary shareholders		201,215		141,243		21,253
Share-based compensation expenses		27,142		22,394		3,369
Non-GAAP net income attributable to Jumei's ordinary shareholders		228,357		163,637		24,622
Non-GAAP net income per share attributable to Jumei's ordinary shareholders
- Basic		1.57		1.10		0.16
- Diluted		1.52		1.09		0.16
Non-GAAP net income per ADS attributable to Jumei's ordinary shareholders (1 ordinary share equals to 1 ADS)
- Basic		1.57		1.10		0.16
- Diluted		1.52		1.09		0.16
Weighted average shares outstanding used in computing non-GAAP net income per share attributable to Jumei's ordinary shareholders:
- Basic		145,338,313		149,340,266		149,340,266
- Diluted		150,190,845		149,951,312		149,951,312
1  Share-based compensation expenses are not deductible item under PRC Enterprise Income Tax Law, hence no income tax implications.